TikTok is introducing a updated setting that allows them to lessen the quantity of artificial intelligence-produced content appearing in their feeds. This move comes as the service revealed that it presently contains over 1 billion AI-generated clips.
Pilot Phase and Launch
The new functionality is in a pilot phase over the next few weeks before a full-scale launch. This development comes amid a rise in AI-generated material, fueled by new video-generation tools.
AI Content on Other Platforms
It has been noted that nearly one in 10 of the most rapidly expanding content creators on another major platform primarily display clips produced artificially. A significant portion of this material is deemed mass-produced AI material, a phrase for substandard, factory-style content that is frequently absurd or dreamlike.
“We know from our community that numerous viewers appreciate content made with AI tools, ranging from computer-generated images to science explainers, and we aim to offer the community the power to see more or less of that, depending on their own likes,” said a platform representative.
Scale of AI Content
The platform shared that there are currently 1.3 billion videos on its app labeled as artificially created. Overall, over 100 mn videos are submitted to the service each day, making clips made by AI a limited portion of its complete catalog.
Customizing Your Feed
Viewers will be in a position to reduce or increase the volume of AI-generated videos they view by opening the topic control feature in the application and selecting AI-made media. Further subjects that can already be adjusted under the filter include current affairs, clothing, cosmetics, and choreography.
Platform Guidelines
The platform’s policies mandate content makers to label convincing AI-made content, and it bans malicious AI impersonations of well-known individuals or critical incidents. Any believable AI-generated clip that is not labeled can be deleted under its user guidelines.
Additionally, the service will now attach an AI-generated watermark to content produced via its proprietary AI systems, or detected by an collaborative effort for spotting AI-generated material. This measure is aimed to help prevent users from seeking to bypass the tagging system.
Educational Initiatives
The company is also establishing a $2m educational fund for professionals and institutions to produce educational content about ethical AI use. This project will support educational bodies focused on educating programming and robotics.
Content Safety Approach
TikTok has supported its moderation strategy, amid controversy over proposals to cut jobs for hundreds of safety staff in the United Kingdom. TikTok is expected to cut hundreds of positions in its user protection team in the UK capital, with worker representatives and online safety experts expressing worry that humans are being replaced by automated systems.
A company official stated that people-led review would continue to be important, but AI can safeguard staff by filtering out the most graphic content prior to it has to be seen by humans. The company announced a 76% decrease in shocking and graphic content reviewed by content reviewers over the past year due to the use of its AI tools.
It is vital to integrate people and machines to keep the platform safe,” she said. “We’ll have people as part of that process, but we further consider it’s highly necessary to limit contact with unsafe media as rapidly, which is where a significant AI assistance is proving valuable work at speed.”
