Skip to content
Monday, October 12, 2026
Trend Culture UK

The musician donates twenty-five thousand pounds award winnings to grassroots concert halls

Sam Fender receiving the award in the North East
He received the honor last month in his hometown

The artist has donated the complete sum of his £25,000 Mercury Prize prize money to the trust for venues, which functions to protect the UK's grassroots concert spaces.

He was awarded the cheque on October 16 as his third album People Watching was declared the outstanding release of the previous year.

He has chosen to give the cash to the Music Venues Trust, in acknowledgment of the crucial part small stages played in his beginning days.

"As an artist would not have achieved what I am doing today if it wasn't for all the shows I played around the area, and elsewhere, when I was just getting going," said Sam Fender. "These venues are iconic, but they are facing challenges."

From early 2023 onward, at least 150 of these spaces have permanently closed – roughly 16 percent of the whole industry in the UK.

Over the past year, well-known musicians including Pulp, the group Coldplay, Katy Perry and Ed Sheeran have all backed the Music Venues Trust in its efforts to keep the scene afloat, by including a small levy to their ticket prices, which benefits independent venues.

Sam Fender also took part, generating more than £100,000 on his recent tour to support numerous local spots across Britain.

These funds supported venues that were facing imminent closure due to challenges caused by floods, fires and family tragedies, as well as licensing issues, conflicts and sound issues.

Other venues received funding support in modernizing infrastructure and technical equipment that helped musicians and fans.

"The idea that revenue from shows in big venues backs the independent spots, where it begins for artists like me, is just sensible," Sam Fender has said.

Pulp members in concert
The group are one of the many acts who donated their Mercury Prize funds to non-profits

Fender is not the first artist to contribute his award winnings to good deeds.

In the band earned the award in the year 1996 for their record their work, frontman Cocker announced that the group would contribute their winnings to the organization War Child.

During 2002, musician the artist shared her award between a few organizations, including the children's charity and a Sickle Cell charity.

"I also donated a £1,000 to my local community centre, to their gymnastics class, because I practiced gymnastics when I was younger and they needed better apparatus," Ms Dynamite shared with outlets.

Two years ago, the band gave their winnings to the youth organization that developed their band, in addition to other local music groups.

And the 1994 recipients they contributed their prize to a charity for MS after a close contact was identified with the illness.

"The victory was ample," remarked singer the singer. "The cash was the bonus but we didn't need the extra, because we had the cake. So our success impacted the lives of others."

In the past week, the trust announced it had rescued a couple of grassroots venues in south-east England, by transferring them to local control.

The Joiners in Southampton and the other in the city were acquired under the community ownership scheme, which is backed by a national body and enthusiasts who acquire "ownership units" in the buildings.

By

Eric Ferrell

A London-based cultural critic and trend analyst with over a decade of experience in fashion journalism.

Trend Culture UK

Type to search articles.